Talk To The Audience In Their Language
Its not true that Apple doesnt talk about product specifications and technical information. In fact, each product page on the Apple site does include these things.
However, they place it below-the-fold. Customers visiting Apples site first need to scroll past stunning product photos and large-font simple copy that demonstrate the products benefits. Apple customers will not find complicated words like gigahertz or megabytes. They find simple and understandable words, such as LED backlighting, retina display, and edge to edge glass.
The company comprehends its customers deeply and has increased loyalty in their market share. They know how to communicate with them in a language that makes them feel comfortable, not bewildered or overwhelmed.
The products themselves express their relevance to the customers lives. For example:
- The iPhone is not just a smartphone – it helps you transfer the power of an Apple computer to your phone.
- The iMac is not just a computer – it lets you make your computing experience interesting and convenient.
- The iPod is not just a music player and storage device – it allows you to keep hours of music in your pocket.
When To Turn Off VPN
While its recommended to use a VPN at all times, there are a few scenarios when you might want to disable it for a short while. These include:
- troubleshooting network issues
- setting up an internet connection for the first time.
When you disconnect a VPN, theres always a chance you will forget to turn it back on, making yourself more likely to fall victim to cyberattacks or expose your personal information. Luckily, NordVPN has a special feature that allows you to pause your VPN connection on Windows and Android devices for up to one hour. After that, the VPN connection will automatically be restored.
Because it’s so simple to turn NordVPN on and off using the app, we’ll be covering how to turn off VPNs configured using your system’s built-in VPN client.
The Apple Customer Experience
The huge promise of the Apple brand, of course presents Apple with an enormous challenge to live up to. The innovative, beautifully-designed, highly ergonomic, and technology-leading products which Apple delivers are not only designed to match the brand promise, but are fundamental to keeping it.
Apple fully understands that all aspects of the customer experience are important and that all brand touch-points must reinforce the Apple brand.
Apple has expanded and improved its distribution capabilities by opening hundreds of its own retail stores in key cities around the world, usually in up-market, quality shopping venues.
As it developed the iPhone business, Apple hugely increased its retail reach through the retail outlets of the telco companies. Apple has also increased the accessibility of iPads and iPods through various resellers that do not normally sell computers, and has increased the reach of its online stores.
The very successful Apple Retail stores give prospective customers direct experience of Apple’s brand values. Apple Retail visitors experience a stimulating, no-pressure environment where they can discover more about the Apple family, try out the company’s products, and get training and practical help on Apple products at the shops’ Guru Bars. Apple retail staff are helpful, informative, and let their enthusiasm show without being brash or pushy.
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Nordvpn Fully Secure Features For Guaranteed Anonymity On Ipad:
NordVPN still concentrates on offering the most basic feature of a VPN i.e. ultra-grade security, in the best manner possible.
Apart from the standard 256 grade encryption and multiple protocol support, you can add extra layers of security with NordVPNs exclusive features like Double VPN, Onion over Tor, CyberSec, IPv6 leak protection and more.
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However, that does not mean it cannot bypass geo-restricted content. NordVPN is Netflix friendly and on your iPad, you would have no difficulty in accessing any content that was not originally supposed to reach you.
The plans are a bit on the higher side however as the yearly plan costs $83.38. However, you can get the best deal if you go for their 36 month subscription plan which will set you back just $125.64.
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Setting Up A VPN Using An App For Iphone
Most VPNs have an app designed for iOS that is easy to install. Installing it should be no different from any other app in the App Store. Below youll find a step-by-step guide on how to subscribe to a VPN and how to install the app on your iPhone:
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Which Tech Areas Is Apple Focusing Its R& d On
Apple Inc. had made investments in the further expansion of its research and development centers globally. The company had invested over half a billion dollars in research development centers in China alone. The company also concentrated on R& D centers in the United Kingdom, owing to their increasing emphasis on creating unique innovations to underpin its product designs that include A-series processors, W-series wireless chips, unique manufacturing, materials experience, speech recognition, machine intelligence, and many more.
- Apple has also been investing in artificial intelligence, self-driving vehicles, virtual reality, biometrics, and other fields. As the company continues to invest in R& D, its services division is gradually transforming Apple into more than just a hardware and software manufacturer, but also a media and entertainment conglomerate, a financial services provider, a gaming site, and more.
- Apple has been developing virtual reality headsets, connected vehicle tools, game-changing healthcare technologies and apps, smart home technology, and new machine learning applications.
The products that are in R& D, there is quite a bit of investment in there for products and services that are not currently shipping or derivations of what is currently shippingYou can look at the growth rate and conclude that theres a lot of stuff that were doing beyond the current products.
Tim Cook, CEO of Apple Inc.
They Create Mystery And Buzz
Typically, when a company launches a product, the marketing team will drop knowledge on the audience and reveal all of the information up front. The intent is to tell customers everything about a product to get them excited.
Apple takes a different approach, creating excitement by withholding information around new products as they tease it out. Creating mystery around product launches is one of their best marketing tactics.
Its an approach that turns existing customers into rabid fans, driving them to scour the web for more information and share everything they find. It also helps to turn heads by tapping into the curiosity of prospective customers.
Apple has even gone as far as to accidentally leak information and let rumors slip to get customers and fans talking, well ahead of any official product launches or announcements.
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Leveraging Disruptive Technology To Strengthen Product Development
The month of September is infamous for new product launches for Apple. This year the Apple Event took place on 15th September. While millions of tech enthusiasts and Apple fans waited to get a sneak peek of iPhone 12, the company had some other equally exciting products in the line. In the live webcast, Apple announced the Apple Watch Series 6 , Apple Watch SE , iPad 8th generation , and iPad Air series . Besides, Apple announced that by 2030 it would be 100 percent carbon neutral. As part of its efforts to reducing electronic waste, Apple is also removing the power adapters from the Watch box this year. It also launched a fitness service called Fitness+. This feature lets the user choose the workout from the watch, iPhone, iPad, or Apple TV. It shows the users real-time calories burns, activity rings, and the summary of the entire workout. Further, Apple One subscription bundles were also announced during the event.
Meanwhile, the new iPad will use A12 Bionic chip for improved performance. As per Apple, this new entry-level iPad offers a 40% GPU boost over the last-generation mode and has a 2X jump in graphics. Not only that, but the A12 Bionic brings Apples Neural Engine to the entry-level iPad for the first time, enabling more artificial intelligence features. Apple claims it is 2 times faster than the top-selling Windows laptop, 3-times Android tablet, and 6-times than Chromebook.
Place The Product Well:
Apple finds out such influencers and makes them write about their products. These influencers publish this product review on various social media platforms like Instagram, Twitter, Snapchat, etc. By introducing this product to their followers, they are starting the seed planting. Now, from this, the brand will get more leads and conversion rates.
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How Is This Possible
With good strategies and hard work, Apple created a space in the users mind. Also, the new generation is more brand conscious than the older generation.
If a brand can build trust among people, they will make it as their brand. This is what Apple does and sells all its product, making good revenue.
They are using every way to enter into peoples mind and make them believe that by using their product, people can make their life better.
Have A Community Of Loyal Users Or Customers
For more than ten years apple has worked hard on building a community of loyal users, customers and fans around the world. Apple include making customers want to belong to that community as it is deemed to be cool. Apple smartly capitalized on the universality of that self-perception, which made its customers believe that the brand understands them and is likethem.
Even small brands can build a community of devoted users and customers by building a strong and engaged community of users is to get clear on your company’s brand values and personality. A another important step is to make sure that the marketing copies and content express and resembles those values and personalities. The website must be consistent with those words you chose to describe your brand, from graphics to fonts to colour scheme.
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Apples Social Media Strategy On Twitter
Apple is basically absent from Twitter as well even more so than Facebook since Twitter doesnt really publicise your cover photo updates.
Although, Apple clearly does regularly update its Twitter cover photo as its currently the same as their December 26 Facebook change:
Apple doesnt even follow anyone on Twitter not even the CEO Tim Cook! Despite their lack of content, Apple still enjoys 5.8 million followers on the platform.
However, Apple does have about a dozen Twitter accounts for its products, partners, and subsidiaries. Including Apple Support: A Twitter page designed to provide much-needed customer service via social media. The Apple Support page follows a handful of pages all of which are fairly active too.
Apple Watch: The Masterbrand And Brand Promise
The use of the Apple Pay and Apple Watch brands reflect just how strong the Apple brand name has become over the last 10 years. The Apple Pay and Apple Watch names are descriptive and they leverage the full strength of the Apple brand in each of the new categories which Apple is entering.
The brand promise which the names of Apple Pay and Apple Watch contain is now greater than the halo effect – in a way that would not have been possible 10 years ago. Because the Apple brand personality is now so strong, our expectations are already set, with the products themselves having to live up to the brand promise. Their role is to sustain the brand promise, rather establishing it, as many of the i-products needed to.
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Brief History Of The Company
According to the Library of Congress Business Research Services, “Apple Computers, Inc. was founded on April 1, 1976, by college dropouts Steve Jobs and Steve Wozniak, who brought to the new company a vision of changing the way people viewed computers. Jobs and Wozniak wanted to make computers small enough for people to have them in their homes or offices. Simply put, they wanted a computer that was user-friendly.”
This logo has become the apple of many an eye.
Here’s a look at some milestones along that journey, via The Financial Post.
The Second Chance Ceo
From the Macintosh onward, Apple has either been a reflection of or a reaction to Steve Jobs. In the Macintosh, Apple was trying to create a machine that made computing simple and enjoyable. In particular, Jobs was out to create a user experience that would convince everyone to buy a Mac.
Jobs believed a truly revolutionary product couldn’t depend on customers needs and wants. He thought customers could not understand the value of a product until they were actually using it. Unfortunately, Jobs was ahead of his time in 1985precisely 12 years ahead of his time.
When Jobs overthrew Amelio and took Apple’s reins once more in 1997, the hardware had caught up to his vision for all things digital. He launched the iMac with a strong marketing campaign featuring the “Think Different” slogan. Although Jobs is often given credit for spending the money and time on marketing, excellent marketing and branding have always been key to Apple’s growth. The real difference between the iMac and all the products preceding it was the beauty and design.
It was not a tower and monitor setup like every other PC on the market. The iMac almost looked like a racers helmet photographed at speed, a colorful blur sweeping back from the screen. In 1998, the iMac was the most aesthetically pleasing machine on the market. It was the computer no one knew they wanted until they saw it. It was elegant and, thanks to the OS upgrade, it was user-friendly.
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Best VPN For Ipad A Complete Security Guide Using Free Ipad VPN
Muhammad Hamza Shahid
Muhammad Hamza Shahid is an online privacy/security advocate at BestVPN.co, who loves sharing his expert knowledge regarding the latest trends in user privacy, cyber laws, and digital affairs. Apart from writing blogs/articles relating to anonymity, he also writes detailed VPN reviews.
Apples products have been the rage since the turn of the 2nd millennium, with popular brands like iPod and the iPhone raking up sales in millions of units sold per year. But, as the popularity of the iOS powered brands grew, so did the threats targeted towards it in the online domain.
Smart hackers are always on the prowl to break into your iPad and get their hands on your data. A Best VPN is your safest bet to make your iPad achieve the level of security needed to ward off such dangerous threats.
Here is a comprehensive guide by BestVPN.co for the Best VPN for iPad, that is aimed towards making you equipped with all the information to make the right decision when it comes to choosing the most appropriate and iPad friendly VPN.
Expressvpn All Round Performance On Ipads:
A distinguished name among VPNs, ExpressVPN offers one of the greatest feature packs for offering premium user convenience.
On top of its immensely convenient and supremely easy to use iOS app client, it can offer more than 2000 servers, zero bandwidth limit, blistering fast speeds that dont get bogged down by server bottlenecks, AES 256 grade encryption and other exclusive feature like split tunnelling for extra security.
Make sure to check the full expressvpn review.
This VPN might be a bit expensive than its peers but it does offer a 30 day money back guarantee for those who dont want to remain with the service after initial use. But, that rarely happens.
There are three different plans on offer with Express VPN on iPad. The monthly plan comes in at $12.95, which is too exorbitant to consider, the plan for 6 months costs $59.95 billed once, but their best plan remains the yearly one which costs just $99.95.
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Steve Jobs Marketing Lesson #: Find An Enemy
Think about Coca Cola versus Pepsi and all their media battles over time. Make it clear who the enemy is, and try to get people to take a side.
Choosing sides is part of human behavior and was introduced as an idea by the French social psychologists Gabriel Tarde and Gustave Le Bon. The herd mentality or mob mentality is what happens when the collective consciousness occurs in a group of people influenced and pressured by the masses to adopt certain behaviors, follow trends, and/or purchase products. The desire to belong and to explain the disorder of the world makes consumers feel better about belonging to the ideology of a brand that matches their own thoughts and values. If you dont stand up for what you believe in, youll go unnoticed.
The desire to belong and to explain the disorder of the world makes consumers feel better about belonging to the ideology of a brand that matches their own thoughts and values. If you dont stand up for what you believe in, youll go unnoticed. And what better way to state what you believe in, than stating clearly what you DONT believe in?
Apple is well aware of this, so obviously so are its users, and you know its been made clear exactly who the enemy is: Bill Gates and what Microsoft brought to market, as Jobs puts it: bad taste. The biggest enemies of Apple are, complexity, lack of good taste, and conventional thinking